Marque Bretagne Candidates’ Day
Varec’h Kayak participated in the 1st Candidate Day 2024 of the Marque Bretagne. This event took place last February in Quimper, with about thirty participants from various sectors (tourism, industry, etc.).
We enjoyed a presentation of the brand and a visit to the Armor-Lux site, the event host. In collaboration with the other candidates, we also participated in workshops focused on our communication and CSR themes.
Our application for the Marque Bretagne:
Application file
The application file was an opportunity for us to introduce ourselves and develop our arguments for wanting to join the brand. We highlighted the close link between our structure and the region through the services we provide. Our reach extends nationally and internationally, thanks to the diversity of the public we welcome. We also shared our actions in line with the brand’s four values: commitment, teamwork, openness, and imagination.
Motivation
By becoming a partner of the Bretagne brand, we wish to demonstrate our attachment to the region. This is a central element of our professional activity, as we pass on our passion for the territory in which we operate and our knowledge of the activity. We align with the values upheld by the brand and also wish to defend them at our level. This partnership is also a sign of trust for us. Therefore, we must make the necessary efforts to provide quality services. As young entrepreneurs, a partnership with such a well-known brand and the integration into its network is an additional motivation for us.
Varec’h Kayak, a Marque Bretagne partner!
Following the latest Brand Committee meeting, Varec’h Kayak is now one of the 1,075 partners of the Marque Bretagne.
The Marque Bretagne is a territorial brand available to anyone wishing to refer to the region to promote their activities on a national and/or international level. It embodies the image of an innovative and creative Brittany. Its aim is to enhance the region’s attractiveness and to promote the image of Brittany in Europe and around the world.
Everyone can adopt this territorial brand in their own way to promote themselves, their interests, and their activities. This is done while adhering to a brand code and embracing the values that make Brittany strong: commitment, teamwork, openness, and imagination.
Displaying this territorial brand allows one to:
-Benefit from Brittany’s strong reputation;
-Enjoy a recognized image of quality and reliability;
-Embrace the strengths of Brittany by adhering to the brand’s values;
-Contribute collectively to building a richer and more current image of the territory;
-Join a dynamic professional network composed of a wide variety of sectors.
Find out more:
To learn more, you can visit the Marque Bretagne website and explore the various initiatives of the network.
